My experience blogging about small business over the last couple of months has really opened my eyes to the importance of the medium. Tracking local entrepreneurs, and discussing how social media can increase their business has been an amazing experience. Small businesses in there nature are already community orientated. By taking that community outlook, and extending it to social media efforts, small business owners can expand their reach exponentially.
Below are 3 ways that blogging about your small business, can help you gain more insight, and hopefully in the long run gain new customers.
- Establishing your self as an expert in your chosen field. Blogging provides an open, and immersive forum to share your knowledge on a subject that is important to you. If you are a small business, that often means you are passionate about a smaller niche product, or service, that other’s want expert information on. Sharing your knowledge through blogging is a great way to engage, and enlighten potential customers by a building a community of like-minded people.
- Dive into the blogosphere, and use feedback to refine content. All blogging activities should be seen as an opportunity to refine your content, and narrow down your niche target audience. Be proactive, and define metrics, that you feel are important to your business. By defining your metrics before you start tracking you’ll be able to streamline your refinement process.
- Actively seek out new information, by reading other blogs. Blogging has been around for many years now, and that means there is probably a lot of information out there that is similar to your postings. By reading other blog’s and learning the best practices for more experienced user, you will get better at creating content. That being said give credit where credits due, be sure to provide links and reference to ideas that you do reuse.
Get out there and find your voice! Every small businessperson had to take a leap of faith when starting his or her endeavor in the first place. Blogging is just another calculated risk, which can have a big return on investment for your business.